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The New Economics of Employee Benefits: Controlling Costs While Competing for Talent

| July 23, 2026

The Four Largest Employer Challenges:

Controlling costs while competing for talent

Employers are being asked to control costs while offering more competitive, more relevant benefits. A Payroll Tax Reduction Plan (PTR Plan) brings several cost management and employee benefit strategies together in one coordinated structure.

The Four Pressures Employers Are Managing

Research and employer sentiment reported by the U.S. Bureau of Labor Statistics, the NFIB, Gallup, KFF, the Federal Reserve, and SHRM point to four persistent challenges:

#Employer challengesWhat the data shows
1

Rising labor and  operating costs 

Over the the past three years, private sector compensation costs rose approximately 11.5%, total benefit costs about 10.7%, and health-benefit costs about 13.6%
2Recruiting experienced and specialized workersIn June 2026, 32% of small business owners reported job openings they could not fill, including 27% with skilled worker vacancies. Varies sources are now showing that job openings are remaining vacant 67% longer than they were in 2019
3Retaining valuable employeesGallup reports that 52% of U.S. employees are actively seeking or watching for a new opportunity, contributors to SHRM reported that 34% of employees are seeking new employment specifically due to the benefits. SHRM contributors also reported that 83% of employees are willing to take alternative roles that provide better benefits but lower compensation
4Rising healthcare and benefit costsOver the past three years, average employer sponsored premiums rose about 30% for single coverage and 31% for family coverage. Average employer contributions toward family coverage increased roughly 38%

Note: The labor market has cooled from its post pandemic peak, but skilled worker shortages and employee retention risk remain material in many industries.

What Is a PTR Plan? [Click for video explanation]

A PTR Plan is an employer sponsored benefits strategy that coordinates a IRC Section 125 cafeteria plan, a IRC Section 105 self insured medical reimbursement component, wellness and coaching resources, and customizable ancillary insurance benefits.

At a high level, the strategy is designed to use payroll and benefit dollars more efficiently. Employees gain access to health, financial wellness, coaching, and insurance resources. While the employer will greatly reduce eligible payroll tax expenses and lower healthcare related costs.

The objective is to increase the practical value of total compensation without requiring an employer to rely exclusively on wage increases. Actual savings, employee costs, insurance benefits, and reimbursements depend on workforce participation, payroll, plan design, applicable tax rules, and the employer's existing health-benefit structure. However, employers are seeing an average net annual tax savings of $1,077 a year per participating employee, and on average reducing healthcare premiums by over 12%.

How the Structure Works

1. Coordinate
Integrate eligible pre-tax elections, medical reimbursement provisions, and selected ancillary benefits
2. Deliver value
Provide employees with additional health, wellness, financial, and insurance resources
3. Measure results
Evaluate employer payroll tax savings, healthcare opportunities, participation, and employee outcomes

Potential Benefits of a PTR Plan

  • Reduce eligible payroll-tax expense: Pre-tax benefit elections may reduce wages subject to employer FICA taxes, subject to the plan structure and the tax treatment of benefit payments
  • Help control operating costs: Potential payroll tax and healthcare savings can support hiring, equipment, expansion, debt reduction, or other priorities
  • Strengthen recruiting: A broader and more relevant benefits package can help an employer compete for experienced and hard-to-recruit workers
  • Support retention: Benefits addressing healthcare costs, financial security, mental health, and overall well-being can strengthen the employee value proposition
  • Reduce employee exposure to medical costs: Depending on plan design, employees may receive reimbursements or insurance benefits that help with deductibles, copayments, hospitalization, and other eligible costs
  • Provide hospital indemnity protection: Employees may receive fixed cash benefits following covered hospitalizations or other qualifying events under the applicable policy.
  • Offer customizable ancillary benefits: Available options may include hospital indemnity, whole-life insurance, long term care protection, and other benefits selected for the workforce
  • Extend support to families: Employees and eligible family members may gain access to health coaches, nutrition professionals, therapists, mental-health counselors, and financial coaches
  • Improve total compensation without relying only on raises: Employers can increase the practical value of the benefit package without creating the same recurring payroll cost as an equivalent wage increase
  • Create a scalable strategy: The plan can be tailored to workforce size, demographics, existing coverage, and employer objectives
Savings should be modeled, not assumed. Any per employee payroll tax or healthcare premium estimate should be supported by the employer's actual census, wages, participation assumptions, current benefits, and final plan design.

One Strategy, Multiple Business Objectives

A PTR Plan is not simply another insurance product. It is a coordinated employee benefits and cost management strategy intended to help employers lower eligible expenses, improve employee financial protection, offer more competitive benefits, and redirect potential savings toward growth and profitability.

For employers facing rising costs while competing for strong employees, the value of a PTR Plan is its ability to address multiple workforce and financial priorities through one integrated review.

Sources

U.S. Bureau of Labor Statistics, Employment Cost Index, December 2025

U.S. Bureau of Labor Statistics, ECI health-benefit series methodology

National Federation of Independent Business, Jobs Report

Gallup, Employee Retention and Attraction Indicator

Kaiser Family Foundation, 2019 Employer Health Benefits Survey

Kaiser Family Foundation, 2025 Employer Health Benefits Survey 

Important: This article is for general educational purposes and is not tax, legal, accounting, insurance, or benefits advice. Plan design and tax treatment depend on the governing documents, funding, administration, employee elections, benefit-payment treatment, and applicable federal and state law.

Disclosures:
TAX- To the extent that this material concerns tax matters, it is not intended or written to be used, and cannot be used, by a taxpayer for the purposes of avoiding penalties that may be imposed by law. Each tax payer should seek tax, legal or accounting advice from a tax professional based on his/her individual circumstances.


TAXES- This material is for informational purposes only. Neither Finance For Thought, FFT nor its Representatives provide tax, legal or accounting advice. Please consult your own tax, legal or accounting professional before making any decisions.